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Lifestyle & Signature

California Casual

Regional / relaxed luxury

Sun-washed, relaxed, and natural — laid-back West Coast luxury.

Your take
Overview

Sun-washed, relaxed, and natural — laid-back West Coast luxury.

Easygoing California living: bright, open, and unstudied, with a palette pulled from sun and sand and an emphasis on comfort over formality. Natural materials, breezy indoor-outdoor flow, and pieces that look collected rather than decorated. Quietly upscale but never trying — the luxury is in the light and the ease.

01 Key principles

  • 01Bright, open, sun-filled rooms
  • 02Relaxed comfort over formality
  • 03Natural, tactile, organic materials
  • 04Effortless indoor-outdoor living
  • 05A warm, neutral, sun-washed palette
  • 06Collected and personal, not staged
Spatial direction
Open, airy plan; big windows and sliding doors; indoor-outdoor rooms and patios; plaster walls; relaxed, livable layouts.
Furniture
Low and comfortable — deep slipcovered sofas, rattan and woven pieces, organic wood tables, soft tactile layers.
Textures
Linen and cotton, jute and rattan, plaster, terracotta, leather, abundant greenery and natural light.

02 Materials & finishes

White oak, rattan and cane, linen and cotton, jute, plaster, terracotta, natural stone, leather

Color palette
7 tones — the working palette for this direction.
Warm White
#F1ECDE
Sand
#DBC9AC
Oat
#D6C9AE
Terracotta
#B26A45
Soft Sage
#A3AD93
Sky Blue
#93B6CC
Natural Wood
#B88F5E
The feeling

“Sunny, relaxed, and warm. Upscale ease without effort.”